Dollar for dollar, impression for impression, giving away logoed products is the cheapest form of advertising, according to a 2016 Advertising Specialty Impressions study of over 100,000 consumers. The study also found that people younger than 55 prefer branded merchandise over all other forms of advertising, and like Internet and mobile ads the least. So you… Continue reading Is Your Swag a Drag? 5 Tips to Make Your Promotional Giveaways Brag-Worthy
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Yes, we live in a digital world. As such, online marketing seems to be the only thing marketers think of when trying to attract new business. I am even guilty of it myself. With so many marketers focusing their marketing efforts online, promotional products have been neglected as a way to promote a business. Unfortunately, those… Continue reading Branded Giveaways and Other Promotional Products: Do They Still Have an Impact?